"APPLE is regularly voted the most innovative company in the world, but its inventiveness takes a particular form. Rather than developing entirely new product categories, it excels at taking existing, half-baked ideas and showing the rest of the world how to do them properly. Under its mercurial and visionary boss, Steve Jobs, it has already done this three times. In 1984 Apple launched the Macintosh. It was not the first graphical, mouse-driven computer, but it employed these concepts in a useful product. Then, in 2001, came the iPod. It was not the first digital-music player, but it was simple and elegant, and carried digital music into the mainstream. In 2007 Apple went on to launch the iPhone. It was not the first smart-phone, but Apple succeeded where other handset-makers had failed, making mobile internet access and software downloads a mass-market phenomenon."
The above excerpt from an article describes the route Apple has taken to innovate products. It does innovation through "taking existing, half-baked ideas and showing the rest of the world how to do them properly."
So, innovation does not mean one has to produce an entirely new or unique product.
Another aspect of this innovation is the leadership - "Under its mercurial and visionary boss, Steve Jobs." One of the critical and essential trait of a leader is "he has to be a visionary". This has been rightly described by Allama Muhammad Iqbal, the great philosopher & poet of East in his famous verse
"“NIGAH BULAND, SUKHAN DILNAWAZ, JAH PURSOZ
YAHEE HAI RAKHT E SAFR MEER E KARWAN K LIYAE”
(Supreme vision, Sublime language, sensitive soul
These virtues are pre-requisite for leading the caravan)
Tablet computing: The book of Jobs | The Economist
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