An excerpt from Nudge Blog
How would a behavioral economist look at the BCG growth-share matrix? She might start by redrawing the axes and isolating the analysis to business units (or business unit workforce, perhaps). And what axes could be most appropriate? Procrastination and status quo bias.
The dog and star boxes should make sense to readers. In the cash cow category are high status quo bias and low procrastination. In other words, the business unit is working diligently and productively on its key product, while remaining oblivious to forward-thinking innovations. As long as the status quo is working in the marketplace, the unit will survive just fine. Then there is the unit that is not wedded to any status quo, but is stuck in a cycle of “tomorrow we’ll deliver.” Will that delivery ever arrive? Indeed, that’s a question mark.
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