I don't know whether the following review of the "book" is a marketing tactics or it is an earnest opinion but it is worth reading.
As Godin says, “a linchpin is the essential element, the person who holds part of the operation together. Without the linchpin, the thing falls apart.”
For much of our lives, we have been trained to be the opposite of a linchpin — an interchangeable part in an industrial machine. Even before the global recession, it often took a career of job hopping to get ahead. In today’s world, companies and customers will show their loyalty only to those who are indispensable. This arrangement, Godin explains, leverages talent and creativity more than it rewards obedience.
However, we are hardwired to avoid this arrangement like the plague. Our “lizard” brain is what prevents us from becoming a Linchpin, and it orchestrates what Godin calls the “resistance.” The resistance is what prevents us from doing what we say we will do. It prevents us from getting that project completed, those phone calls done, and from stepping outside of our comfort zones. Our lizard brain wants us to remain safe, and at the earliest sign of danger, gives us all sorts of reasons why we can’t accomplish what we set out to do. For instance, it will tell you that people will laugh at your ideas if you hit publish on that blog post, and that you should probably rework that last paragraph to be a little less confrontational. Godin tells the story of a software engineer at Apple who was reluctant to finish a piece of code he had been holding on to because “it wasn’t quite ready,” to which Steve Jobs replied, “artists ship.” So, the only real way to prevent your lizard brain from taking over your life is to complete things even when it feels uncomfortable.
What is clear from Godin’s book is that the world has changed, and you are at the right place at the right time to make a huge difference in your organization and in your life. Reading this book just might be the kickstart you need to become a linchpin yourself. I hope you’ll take on that challenge.
Here is what Seth Godin says about being a Linchpin
The minute there’s a map there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. There’s a village in China called Dafen… By one estimate, a third of all the oil paintings in the world are painted in this village in China. And what happens is as soon as the sun rises hundreds of thousands of people run outside, set up their easels, and paint as fast as they can until sunset. That’s what they do for a living. No one would claim that these people are artists. They are painters. They are people who put oil paint on canvas. They have a manual. They have a map.
If I told you, step-by-step, what to do to become indispensable, then anyone could do it. And if anyone could do it, it wouldn’t be worth very much. Scarcity creates value. And, this is going to frustrate people, but the emotional labor of work, today — the thing that makes you worth $50,000 or $100,000 or $150,000 a year — is that you can navigate the world without a map. People who need a map, are going to get paid less and less and work harder and harder every day, because there’s plenty of those people, and I can find them with a click of the mouse. Challenge — the only thing I’m selling in this book — is the decision that you will now live without a map, that you will be less obedient, not more obedient; less compliant, not more compliant; and that ultimately, you will do work that matters. And, if I achieve that, with even a hundred people it will be worth the effort.
Seth Godin on What it Takes to be a Linchpin [INTERVIEW]
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