THE world is slowly but surely realising the importance of the "halal" branding as major companies around the world move in to capture a global Muslim community, where the "ummah" brings together nearly 1.8 billion people around the world.
The majority of those people are in Asia, particularly South and East Asia. It's also a very young demographic - 52% are under 24. This means a trend-setting, ambitious, and internationally connected market is at hand here.
"Halal" according to Islam is very different than it is being projected as "the authenticity and cleanliness of the product".
"Halal (Arabic:حلال, ḥalāl; means lawful or legal) is a term designating any object or an action which is permissible to use or engage in, according to Islamic law."
We, the Muslims have no concern with anything other than it is permitted by Allah (SWT) or not. There is no such thing as "clean" or "Authentic" in any other sense. Any thing can be clean and authentic but if not permitted by Allah (SWT), it is not Halal.
He hath only forbidden you ...............................and that on which any other name hath been invoked besides that of Allah (Aya 173 of Sura Al-Baqara)
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